that emphasizes the importance of focusing on the needs and challenges of customers rather than simply promoting a product or service. Customer-Centric Approach: By understanding and addressing the problems or pain points of customers, businesses can tailor their offerings to meet specific needs, increasing the likelihood of customer satisfaction and loyalty.
Fear of less > joy of gain
Make your offer so good, the customer feels stupid saying no.
People want to be heard and understood
If the customer is engaged by a salesperson asking the right questions, then they will reveal everything that salesperson needs to know in order to convince them of why their product is the perfect fit.
